Two powerhouses on the planet of ski racing simply introduced a strategic partnership that can focus on sports activities, advertising and marketing and industrial alternatives.
U.S. Ski & Snowboard and Ski Austria have joined forces to leverage every others sources and experience together with entry to coaching services and sharing methods they’ve individually developed for efficiency optimization.
This marks the primary time the U.S. Ski & Snowboard has entered a partnership with one other nation’s nationwide group. Learn the complete press launch announcement under.
U.S. Ski & Snowboard Press Launch:
U.S. Ski & Snowboard and Ski Austria, two of the world’s most famous and profitable nationwide ski and snowboard associations, introduced a partnership round sports activities, advertising and marketing and industrial alternatives designed to leverage the distinctive experience and sources of each organizations to realize shared targets. It’s U.S. Ski & Snowboard’s first industrial partnership with one other nation’s nationwide ski and snowboard group.
The game-specific facet consists of expanded coaching alternatives, in addition to reciprocal entry to world class coaching services for each elite and development-level athletes in Austria and the US. The collaboration additionally focuses on sharing experience, together with the change of finest practices in teaching, athlete improvement, sport science and efficiency optimization, as each organizations look to additional innovate round sports activities efficiency.
From a industrial perspective, each organizations acknowledge the significance of leveraging their belongings to maximise attain and income whereas delivering extra worth to their companions. Key areas embrace growing joint advertising and marketing initiatives to create shared alternatives for sponsors and media companions, in addition to collaborating throughout social media, streaming platforms and different digital belongings to interact a broader world viewers, in addition to co-creation of potential new occasions and experiences for athletes and followers.
“We’re thrilled to embark on this deeper collaboration with the U.S. Ski & Snowboard Group. By combining our strengths and experience, we’re assured in our means to create a big affect, delivering worth not solely to our athletes but additionally to our followers and enterprise companions. This partnership displays our shared ambition to drive innovation and encourage the subsequent technology of skiers and snowboarders worldwide.” -Ski Austria CEO Christian Scherer
“We’re happy to increase our relationship with Ski Austria. Their experience and excellence are evident, and we all know this partnership will enhance us each on and off the snow. We share a imaginative and prescient and ambition for the way forward for snow sports activities, and I can’t wait to see how we will make enhancements collectively for our stakeholders and followers.” -U.S. Ski & Snowboard President and CEO Sophie Goldschmidt
This strategic partnership marks the start of an thrilling new chapter within the relationship between Ski Austria and U.S. Ski & Snowboard. With each organizations’ spectacular roster of elite athletes and persevering with to host essential worldwide competitions, the partnership demonstrates each international locations’ dedication to innovation and can additional strengthen each organizations’ world presence.
