Shaun White made some main headlines over the summer time when he introduced he was beginning The Snow League, the world’s first skilled ski and snowboard league. Particulars had been sparse concerning the world halfpipe competitors on the time however we simply received some huge information as Shaun joined The TODAY Present this morning and introduced that NBC Sports activities has signed on because the official broadcast associate for Season One among The Snow League.
The inaugural occasion will go down in Aspen, Colorado on March 7-8 and will probably be stay on Peacock adopted by an encore presentation on NBC Sports activities. Athletes will competing for a complete prize purse exceeding $1.5 million.
Time will inform if Shaun’s brainchild will probably be a success however there have been a couple of comparable athlete pushed competitors startups in latest historical past which have been fairly profitable together with Rob Dyrdek’s Avenue League and Travis Rice’s Pure Choice Tour. Congratulations to Shaun!
NBC SPORTS PRESS RELEASE:
Three-time Olympic gold medalist and world snowboarding icon Shaun White and NBC Sports activities introduced a multi-year media rights settlement during which NBC and Peacock will showcase The Snow League, the primary skilled winter sports activities league solely devoted to snowboarding and freeskiing, launched by White earlier this yr.
The inaugural season of the league will showcase the world’s high winter sports activities athletes going head-to-head in a number of halfpipe occasions at among the most iconic resort areas on this planet. The dramatic competitors, that includes the highest feminine and male athletes in snowboarding and freeskiing, will probably be bolstered by the top-tier manufacturing and compelling storytelling synonymous with NBC Sports activities.
“I’m so enthusiastic about this partnership for The Snow League with NBC Sports activities,” stated White. “This collaboration will showcase the unbelievable expertise in snowboarding and freeskiing and produce the fun of the competitors to an entire new stage. We hope to encourage the following era of athletes, and there’s no higher platform to assist showcase our athletes and their tales than NBC Sports activities.”
“Shaun Whiteis a real icon and his imaginative and prescient for The Snow League has us excited for this subsequent evolution in our long-time partnership,” stated Joe Gesue, Senior Vice President, NBC Olympics & Paralympics Programming & Govt Editor. “This modern new enterprise will showcase high snowboarding and freeskiing athletes at iconic venues all over the world, giving world-class rivals a much-deserved highlight and assist us all construct momentum heading into what guarantees to be a magical 2026 Winter Olympics in Milan Cortina.”
NBC and Peacock will current The Snow League’s inaugural occasion from Aspen, Colo., on March 7-8, 2025. Peacock will stream the 4 occasions of the league’s first season stay, with encore displays on the NBC broadcast community. Broadcast occasions and placement will probably be introduced nearer to the beginning of competitors.
Every occasion of the collection will happen in a special top-tier location ranging throughout a number of continents, with further venues to be introduced at a later date.
Omer Atesmen, CEO of The Snow League, provides “We’re thrilled to associate with NBC Sports activities, a community synonymous with delivering world-class sports activities programming to hundreds of thousands of viewers nationwide. This settlement marks a serious milestone in our mission to determine a brand new platform for elite winter sports activities competitors. NBC Sports activities’ unmatched experience in sports activities broadcasting and storytelling is an ideal match to showcase The Snow League’s modern format of dramatic head-to-head contests, set at iconic areas throughout the globe.”
David Sternberg and Dan Granik of Vary Sports activities served because the media advisors to The Snow League for media rights negotiations.
The Snow League will function modern competitors codecs designed to construct season-long storylines, together with head-to-head matchups, with athletes accumulating factors at every occasion to be tallied collectively on the finish of the season to crown The Snow League World Champion. The whole prize purse for The Snow League’s first season will exceed $1.5 million.
ABOUT THE SNOW LEAGUE
Launched in June 2024, The Snow League is the primary skilled winter sports activities league solely devoted to snowboarding and freeskiing. Based by three-time Olympic gold medal successful snowboarder and entrepreneur Shaun White, the league’s first season will function a four-event world competitors format, with the inaugural competitors kicking off at Aspen Snowmass’ Buttermilk Mountain in March 2025, and persevering with at high winter resorts worldwide. The primary season will function males’s and girls’s snowboard halfpipe competitions in any respect 4 occasions. Freeskiing will probably be launched throughout the league’s second occasion in late 2025, and will probably be included in all future occasions. Athletes will compete to build up factors based mostly on their outcomes from every occasion to be tallied collectively on the finish of the season to crown The Snow League World Champion.
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