Savage Arms® publicizes the discharge of its latest Savage Journeys episode: Making it Rain Open air. This story follows Savage Arms ambassadors Rain and Jason Williams and the generational custom of looking and fishing that Rain Williams was born into and is sharing along with her household. The Williams hope to instill of their kids the identical ardour for the outside and encourage different households to attach with nature to make sure the legacy continues for future generations.
Viewers can watch as Rain tells the story of her father and grandfather instilling a love for the outside in her from a younger age, and the way she got here to introduce her husband Jason to looking and fishing after they started courting. Now mother and father of three, viewers witness them talk about combining parenthood with the outside and the stability that takes. The Williams additionally describe how their model, Rain Open air, got here to be and the mission of their platform.
“My husband was keen about selling the place he was from within the metropolis so he knew all about social media. He would take photos of me outdoors looking and fishing and the model began constructing from there,” mentioned Rain Williams. “For a very long time, I knew that I needed to get younger individuals concerned, particularly younger girls. Listening to from mother and father who inform me that their daughters determined to start out looking or fishing due to me is what conjures up me to maintain making content material and constructing Rain Open air.”
As vital as creating and sharing content material is to Rain and Jason, they stand agency in the concept that crucial job they will do in rising the outside neighborhood is to instill these values of their kids. The Williams work arduous to show their sons that looking and fishing is extra for the harvest than anything, displaying them each step of the method from the catch or kill to a home-cooked meal.
“Rain’s story is vital to inform as a result of it highlights the facility of household traditions and the very important position of instructing the following technology to cherish our outside heritage,” mentioned Kristin Boeshart, Digital Advertising Supervisor at Savage Arms. “Rain and Jason share their pleasure for the outside and their household day-after-day on their pages.”
The Williams proceed to pursue their objectives, with a shiny imaginative and prescient for the way forward for Rain Open air. Having not too long ago launched her first kids’s outside coloring and exercise ebook, Rain Open air Into the Wild, Rain hopes to spark kids across the nation’s curiosity within the outside, looking and fishing. Rain and Jason’s adventures are documented on their Instagram, Fb, TikTok and YouTube.
“We’re attempting to construct an outside legacy that can final past our lives and that is just the start of that journey,” mentioned Rain Williams.
This Savage Journeys episode debuted on the Savage Arms web site and thru its social channels on June 28. For extra details about Savage Arms and Savage Journeys, go to savagearms.com.
About Savage
Headquartered in Westfield, Massachusetts, Savage has been producing firearms for greater than 125 years. Savage is without doubt one of the world’s largest producers of looking, competitors and focusing on capturing centerfire and rimfire rifles, and shotguns. Their firearms are finest recognized for accuracy, efficiency and innovation. The entrepreneurial spirit that initially outlined the corporate continues to be evident in its ongoing give attention to steady innovation, craftsmanship, high quality and repair. Study extra at www.savagearms.com.
