Eden, Utah – Lots has modified over the previous 14 months at Powder Mountain.
Since Netflix Co-founder Reed Hastings grew to become the proprietor of the Utah ski resort in September 2023, change has been afoot throughout the mountain. New lifts are being constructed, artwork items have been put in, and infrastructure enhancements have helped modernize the ski resort. Nonetheless, this has come at a price for customers.
Final season, Powder Mountain introduced that just a few of its lifts can be solely out there to personal owners. In flip, they’ve added a carry to Lightning Ridge, a peak that was beforehand solely accessible by Snowcat. So, what does it now price to ski in the future at Powder Mountain with many new investments?
Lately, Powder Mountain introduced its carry ticket pricing for the 2024-25 season. As beforehand introduced, carry tickets aren’t being provided on February weekends to make it a quieter expertise for season passholders than what has change into commonplace within the North American ski business.
As compared, On The Snow reviews that Powder Mountain’s carry ticket costs for the 2023-24 season have been $157 on weekdays and $183 on weekends/holidays.
To be trustworthy with you, I used to be anticipating it to be worse. Frankly, I used to be type of anticipated it to be close to the highest spots for the costliest tickets within the U.S. ski business, held by the likes of Deer Valley and Vail. I regarded round at varied carry tickets across the Utah ski business. Some are pricier, however the others are across the similar worth level. Factoring in that they added three new public chairlifts this winter, it’s an applicable worth level (by ski business requirements). Like different ski resorts, they’re attempting to incentivize shopping for a season cross.
Nonetheless, I want that Powder Mountain (amongst many different ski resorts) would incentivize individuals to point out up within the later season, which is when visitation goes down and most of the people shift their actions like golf and mountain biking. Having carry ticket worth factors of $177-202 in April isn’t a terrific incentive for non-season passholders to go to.
I’m curious to see how they implement dynamic pricing. Of their social media publish, Powder Mountain talked about that they plan to extend pricing because the scheduled date approaches. Ski resorts have begun experimenting with this, maybe most notably the Arizona Snowbowl, which charged $299 again in early 2023. The query can be how excessive these carry ticket costs go.
I do have to provide credit score for the truth that, like final winter, evening carry tickets at Sunset are nonetheless solely $19. This can be a very reasonably priced fee for evening snowboarding within the ski business. They may’ve hiked the costs this winter, particularly contemplating that demand for this may rise from Nordic Valley’s choice to not have evening snowboarding this winter. Holding it at that fee is one factor I can confidently say they’re doing proper.
In the end, this season can be an interesting trial run to find out whether or not Powder Mountain’s distinctive ways for working a ski resort and making intensive adjustments beneath a skeptical shopper base are sustainable.
Picture Credit: Powder Mountain
