Relating to taking massive swings at advertising and marketing pushes, Oakley optics is bolder than most and we admire their ambition. Oakley has launched into an universe-building storytelling saga with a brand new partnership with Darkish Horse Comics that options an animated fiction sequence set within the aftermath of the enduring 1992 movie Max Fearlight. The model reinvention will lengthen to each pillar of the corporate together with retail and upcoming merchandise. They only teased a brand new goggle/sun shades hybrid and of their phrases “Lunacy doesn’t even cowl it”:
Right here is the primary installment of the animated sequence:
OAKLEY PRESS RELEASE:
Oakley®’s story started in 1975, igniting a historical past fueled by audacity. Now, the model legacy unfolds with the brand new launch “Future Genesis: Chapter One” an animated fiction movie and an adaptation within the type of an ashcan preview comedian by Darkish Horse. Set within the aftermath of the unique 1992 Max Fearlight movie and previous the teaser movies launched in 2023, this subsequent chapter heralds a brand new period, channeling Oakley’s disruptive DNA into an evolutionary path of unleashed chance.
Future Genesis is the journey to a protopian future, a world that’s higher immediately than yesterday. Oakley fuses its virtually 50-year legacy with the momentum of a brand new technology, embracing a imaginative and prescient of hope and acceptance whereas remaining true to its DNA. This universe-building continues to reinvent the model at each pillar —together with storytelling, retail, and upcoming merchandise.
“Chapter One follows Max Fearlight, symbolizing Oakley’s legacy, as he undergoes an evolution parallel to the model. That is greater than a narrative and a marketing campaign; it’s a framework with a model imaginative and prescient translated in the direction of a limitless future and into the true world. From the renovation of our Foothill Ranch Foyer and world shops to product design and innovation, it’s the starting of reimagining every little thing for Oakley.” –Brian Takumi, VP of Inventive & Soul at Oakley
The Chapter One movie and preview comedian re-introduces Max, the cornerstone of Oakley’s heritage, who grows more and more extra cautious of the surface world, and a brand new character, his spouse Sasha, whose outlook stays hopeful. Caught in between is their rebellious and spirited daughter, Maxine Fearlight, who’s set on creating her personal legacy and embodies the essence of curiosity, optimism, and the promise of Oakley’s future. Trying into the storm, Max perceives hazard, Sasha envisions a brighter tomorrow, and Maxine sees sparks of chance amidst the chaos.
Carving a brand new multimedia path forward, Oakley progresses its storytelling in a brand new type by partnering with Darkish Horse, one of many largest comedian publishers within the US, to unveil a preview comedian depicting the Future Genesis storyline and made out there in late Might.
“Partnering with Oakley for Future Genesis: Chapter One is an thrilling alternative for Darkish Horse, and we’re thrilled to carry the world of Future Genesis to life by way of this distinctive preview comedian guide.” –Cara O’Neil, Vice President of Advertising and marketing at Darkish Horse Comics
Fantasy informs actuality as Future Genesis brings new breakthroughs to be introduced from Oakley by way of easter eggs, signaling the model’s new wave of distinctive design and progressive expertise.
From 21 Might, observe the journey as Oakley writes its future alongside Maxine, as she seeks hope within the very storm that defines her existence. Future Genesis: Chapter One will likely be out there to view at www.oakley.com/futuregenesis.
