Massive White Mountain, BC, January 6, 2025–Massive White Ski Resort in British Columbia is worked up to announce record-breaking outcomes for the 2024-25 Vacation Season, pushed by wonderful early-season snow circumstances and buyer confidence. The resort noticed a unprecedented 50.4% year-to-date enhance in skier visits, with the normal vacation season attendance from December 21 to January 5 rising by a powerful 31% over final yr. A good change charge contributed to a surge in United States visits, the place visitor numbers soared by 52%. 62.4% of holiday makers got here from central Okanagan, whereas visits from Australia and New Zealand rose by 5.2%.
“Tens of 1000’s of skiers and snowboarders flocked to the mountain, with record-breaking BC customer numbers main the best way. Whereas we skilled elevated skier visits from each day and in a single day company, our measurement of water and sewer numbers contributed to an total each day common enhance of 11%. The very best each day consumption of water on file.”
– Michael J. Ballingall, Senior Vice President of Massive White Ski Resort
Mom Nature performed a key position within the resort’s success, delivering ideally suited early-season circumstances and sustaining a stable snow base all through the vacations. On December 28, a well timed Powder Alert introduced 25 cm of contemporary snow inside 24 hours, pushing Massive White’s alpine snow base past 150 cm—the primary ski resort in BC’s inside to achieve this vital milestone.
All divisions at Massive White reported spectacular year-over-year progress, pushed by elevated visitor exercise and new facility enhancements. The newly expanded Youngsters’ Centre enabled the resort to serve 36% extra kids, peaking at over 450 youngsters on December 29. In the meantime, the Massive White Ski & Board Faculty skilled sturdy progress, reserving 394 non-public classes, a notable enhance in comparison with final yr.
Massive White’s meals and beverage retailers delivered outstanding efficiency through the vacation season:
Massive White Ski Resort is proud to make use of 979 people, a 4% enhance from final yr. That is supported by the December 1 completion of two new state-of-the-art employees lodging buildings within the Black Forest subdivision. The $13.5 million venture added 128 new beds, reflecting the resort’s ongoing dedication to its crew members.
With the vacation season behind it, Massive White is now making ready for its subsequent main holidays, together with Household Day on February 17, 2025, and Presidents’ Day Weekend in the US on February 17, 2025.
