Glenda dela Cruz, considered one of 4 judges of “The Closing Pitch,” has tapped Kim Chiu and Alden Richards for her enterprise. —CONTRIBUTED PHOTOS
Success begins with a dream that’s diligently pursued,” stated entrepreneur Glenda dela Cruz, who has been hiring prime present biz celebrities like Kim Chiu and Alden Richards to assist promote her merchandise.
Dela Cruz, who’s CEO of the skincare model Good Pores and skin Necessities, is likely one of the 4 judges within the tenth season of “The Closing Pitch: Philippines,” a enterprise actuality TV present that can quickly air on Cignal TV’s One Information.
She began Good Pores and skin Necessities in 2016, when she was solely 19. Right now, the corporate has extra that 1,000 staff and has since expanded to numerous industries. “Again then, I didn’t imagine in endorsements from celebrities. I most well-liked listening to testimonials and seeing the ‘earlier than’ and ‘after’ photographs of those that truly use skincare merchandise,” Dela Cruz recalled. “It was solely when my enterprise turned three years previous that I stated, ‘It’s time to rent endorsers.’”
‘Age of movie star endorsers’
Dela Cruz tapped celebrities like Andrea Brillantes, Arci Muñoz, Paulo Avelino, Alden Richards and, most just lately, Kim Chiu, to assist create buzz for her merchandise. In consequence, she stated individuals received extra not solely in her firm, but additionally in her as a character.
“Lots of them turned curious. Who’s Miss Glenda? She was solely 19 when she began, so what does she learn about enterprise? How was she in a position to get all these endorsers? Why are we seeing her on billboards? After I requested assist from celebrities to inform my story, my digital advertising marketing campaign turned simpler,” Dela Cruz identified.
John Aguilar, founder and host of “The Closing Pitch,” agreed and added: “Glenda’s story actually resonates with a whole lot of younger individuals. However I believe that within the age of movie star endorsers, Glenda is basically the very best model ambassador as a result of she has lived by means of the delivery pains, the hardship and he or she actually created the merchandise in response to an intimate drawback.”
Whereas present biz celebrities and influencers proceed to assist her firm pattern on numerous social media platforms usually, Dela Cruz stated she additionally does her half. “I joined TikTok and danced there. I additionally shared my story with my followers. I even turned the primary TikTok store ambassadress within the Philippines,” she declared.
“The Closing Pitch: Philippines” host John Aguilar
This season’s panel of investor judges additionally consists of Su Le, a Vietnamese-American angel investor primarily based within the United Arab Emirates; Abdul Paravengal, managing director of enterprise builder Pulse 63 Healthcare Ventures; and returning particular visitor choose Rosemarie Bosch Ong, COO and senior govt vice chairman of Wilcon Depot.
“I’m thrilled to be with you this season. I’m wanting ahead to assembly younger entrepreneurs like me. We are going to witness wonderful, modern concepts from our members. Every pitch displays their dedication to attain their desires,” stated Dela Cruz.
Increasing the present
“The sweetness enterprise is only one side in Glenda as an entrepreneur. She is in numerous industries as properly. She is somebody who defied all logic and expectations. She could be very younger and dynamic. We’re blown away with what she was in a position to obtain. To assume that she began out by discovering an answer to a standard [skin] drawback,” stated Aguilar.
Philippine-based tech or nontech startups or people with groundbreaking concepts for brand new ventures are inspired to use to “The Closing Pitch” for the chance to pitch their enterprise ideas. candidates should apply by means of the official software type on the present’s web site.
“As we set our sights on increasing the present globally, we’re excited to debut ‘The Closing Pitch: Philippines’ to distinguish it from the opposite editions we’re planning on mounting sooner or later,” stated Aguilar. “Naturally enterprising, Filipinos have immense potential for creating modern companies, but most lack the funding and help wanted to scale these enterprises into high-growth firms. That’s the place we are available in with the brand new season.”
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Certified candidates will take part within the filming of the preliminary pitches, scheduled June 24–25. The journey of the brand new batch of entrepreneurs could be considered on Cignal TV’s One Information and GMA Worldwide’s GMA Life TV (to air in 103 nations globally). INQ
