Featured Picture: Noah Wallace | Skier: Jossi Wells | Phrases: Jordy Grant-Krenz
The Jossi Wells Invitational is a coveted occasion in freeskiing. Began again in 2016, the occasion boasts a novel format that brings collectively skiers and snowboarders from across the globe and permits them to lap an enormous, world-class park in Cardrona, New Zealand. Riders are each contestants and judges, as they vote on the winners on the finish of their time collectively. It’s been often called a inventive incubator, pushing what’s attainable on this planet of snow sports activities.
There isn’t any doubt that invitationals are a key a part of freeski tradition. They preserve manufacturers, athletes and followers joyful in several methods. With out them, the game can be locked into what conventional contests deem revolutionary and proper, particularly in a day and age closely populated by F.I.S. sanctioned occasions.
There are execs and cons to every format nonetheless, and a part of what has made the JWI so magnetizing over time is the illusive smoke display screen surrounding it. Prior to now, we haven’t seen a lot content material coming from it as a result of it doesn’t obtain the identical degree of media protection that greater organized freeskiing competitions do. So after we heard that Noah Wallace was pointing his digital camera at attending skiers from the Atomic crew, we received excited.
Wallace has been within the huge world of snowboarding for a few years. As a very long time skilled skier himself, he traveled the globe and had success in slopestyle competitors, changing into identified for a novel mixture of fashion and technicality. Now in his 30s and residing throughout the pond in Austria, Wallace has discovered success in one other self-discipline: images. On the JWI, he discovered Atomic riders like Ruby Star Andrews, Tristian Feinberg and naturally, Jossi Wells, in entrance of his lens. Wallace shared a few of his favourite pictures from the 2024 Jossi Wells Invitational with FREESKIER, and we’re proud to showcase them within the gallery under.
All Photographs: Noah Wallace