To rejoice its fiftieth anniversary, Specialised needs to get 1 million bikes again on the highway. The Scale back, Reuse, ReSpecialized marketing campaign presents an inexpensive manner for folks to pedal once more and reap all of the rewards of using a bicycle.
On Oct. 26, collaborating sellers will supply free tune-ups and easy repairs, reductions for different repairs, and free helmets for youths. The form of bike or model doesn’t matter. If the bike wants service that can not be addressed that day, after an inspection, the supplier will current a coupon for “important” reductions on service and components required for the restore. Specialised couldn’t present particular low cost quantities on the time of writing.
Specialised plans to host extra “ReSpecialized” days and different neighborhood occasions. All that is an effort to place one million bikes again on the highway by the tip of 2025. That can imply extra “free restore” occasions over the following 14 months, which might be introduced on a rolling foundation by means of the newly launched ReSpecialized platform, the model stated.
“Most individuals most likely have a motorcycle sitting within the storage, and there’s usually a easy restore wanted that’s protecting folks from using,” Geoff Rogers, the corporate’s director of promoting, advised GearJunkie this week. “We’re hoping to get loads of bikes again on the highway by doing this.”
The Hyperlink to Specialised’s Historical past
Specialised was based in 1974 and has change into one of the acknowledged bicycle manufacturers in its 50 years. In 1981, the Northern California firm created the first-ever manufacturing mountain bike, the long-lasting Stumpjumper. In 2023, it launched the Tarmac SL8 highway racing bike, one of many winningest fashions within the WorldTour.
5 a long time of biking expertise revealed that upkeep points are problematic for some riders. Flat tires, noisy chains, or misadjusted brakes preserve folks from utilizing bikes they already personal.
The Scale back, Reuse, ReSpecialized initiative addresses this barrier.
“For 50 years, we’ve been motivated by the pure love of using and spotlighting the advantages bikes present for our communities and well being,” stated Specialised Founder Mike Sinyard. “For instance, we shaped Outride, a non-profit dedicated to utilizing biking to help the cognitive and bodily well-being of youth to underline the ability of two wheels — as we glance towards the longer term, we don’t care what sort of bike you journey, we simply need you using it. By getting a million bikes again on the highway and provoking extra to journey, we will collectively scale back our carbon footprint, assist our our bodies, and steer towards a greater future.”
Potential Affect of ‘ReSpecializing’ 1 Million Bikes
To tug off its grand restore scheme, Specialised has already developed partnerships with 130 retailers within the US, with nearly each state represented.
Most of these retailers are Specialised retailers, although some unbiased retailers have additionally agreed to affix the restore program. The main focus might be on single-tool repairs. Meaning easy issues that may be mounted pretty rapidly, like flat tires, grip adjustment, or shifter points.
By permitting repairs for any model, Specialised hopes to get extra folks using bikes and connecting to their native communities, Rogers stated.
“We don’t actually care what bike you’re on,” he stated. “This program goes to attach lots of people to their native retailer once more.”
It’s additionally a technique to promote the sustainability of motorbike using, which may scale back carbon emissions by changing most of the shorter automobile rides that add up over time. A million new riders pedaling a mean of 12 miles per week over a yr can collectively obtain a CO2 discount equal to planting 7.2 million new bushes, Specialised stated in a information launch, citing medical journals and scientific teams.
So when you have a beater bike you’d like to repair up, now’s the time. Get your bike out of the attic or shed, or beneath a tarp, and mud it off.
Go to the Specialised Scale back, Reuse, ReSpecialized web site web page for data on collaborating areas, restore data, and occasion schedules.
