Set in an unique personal neighborhood, Fairways & Bluewater, Boracay boasts of an entire world-class resort vacation spot of selection. It has developed from one of many many nation golf equipment within the Philippines to a multi-awarded, professionally licensed group famend for excellence. Focusing not on revenue, however on delivering distinctive product and repair, Fairways & Bluewater leverages its model of excellence as a tenet in navigating a extremely aggressive business. Their model consistency serves as each the inspiration and the cornerstone of its success.
The success story of Fairways & Bluewater is really one for the books. Over a few years, this proudly homegrown 80-hectare paradise resort has been a constant recipient of high-level efficiency citations, worldwide awards, and certifications from worldwide organizations and journey websites. Amongst them are Reserving.Com, Agoda, Journey Advisor, Condé Nast Johansens, World Journey Awards, World Golf Awards, and WWF (Worldwide Fund for Nature). As well as, Fairways & Bluewater holds three ISO requirements for high quality administration, environmental administration, and occupational well being & security administration.
In an business the place many rivals boast about worldwide resort affiliations and governance, Fairways & Bluewater demonstrates {that a} native model can really take middle stage. This achievement leaves others dumbfounded, questioning how an unassuming golf and nation membership managed to chart its personal path to success.
How did this group attain its present success? Fairways & Bluewater’s achievements didn’t occur in a single day. Its triumph stems from a strategic method of constructing a model to handle key enterprise parts, executing a imaginative and prescient targeted on product, service, and worker excellence, and remaining attentive to its shoppers’ wants. Fairways & Bluewater Chairman, Wilbur L. Chan, subscribes to a well-known thinker’s dictum, “Success is 1% imaginative and prescient and 99% execution.” Reflecting on this, Mr. Chan states, “Administration specialists say that there are 5 key success components within the tourism business in the present day: Branding, Meals, Tradition, Points of interest, and Instagram-able websites. Whereas all of us have entry to the identical instruments and data, what number of have actually made it efficiently to the end line? If we restrict ourselves to the technique of simply continuously dropping charges to draw clients, the long-term result’s that bookers will affiliate our model with being low-cost, and it will make us marvel why we wrestle to promote.” He provides that, “Correct execution with decisiveness and velocity in the end determines success — pondering quick, appearing quick… that’s the way you win the race. Reaching a holistic synergy of those 5 parts is important to our success, enabling us to attain larger room occupancy, to extend common room charges, and to obtain quite a few world awards. These accomplishments have elevated the resort to an unprecedented stage of recognition and success within the world tourism business.”
Fairways & Bluewater
Fairways & Bluewater takes nice delight in safeguarding its hard-earned model fairness by prioritizing worth creation over worth cuts, which may tarnish model fame. The resort distinguishes itself by clear product differentiation, providing friends a serene and family-oriented tropical escape. Certainly, friends know what to anticipate after they guide with Fairways & Bluewater — a dedication to customized service and an elevated total expertise. SVP & Basic Supervisor, Catherine D. Marcelo shares, “Raking-in income is only one a part of the enterprise. We need to be generally known as the resort that cares for a way friends will really feel throughout their keep. We need to be those who will make them need to come again for extra memorable holidays, and the resort that can rejuvenate them holistically. Each staff member is devoted to relentlessly pursuing the creation and supply of distinctive, memorable experiences in Fairways & Bluewater’s tropical, island-feel vibe paradise. The women and men behind the bottom operations of the resort are all pushed to guard, to strengthen, and to advertise the model of Fairways & Bluewater.”
Chairman Wilbur Chan provides that, “The previous 5 years have been extremely difficult, with pure disasters affecting the island and a worldwide pandemic that decimated the tourism business. Regardless of these obstacles, I’m extraordinarily proud that we had been in a position to stand on our personal and put up our showpiece 135-room Villa Augusta in the course of the pandemic. It’s much more spectacular as a result of the overall undertaking price is fully-paid thus far through internally generated funds. This historic achievement underscores the unwavering dedication, resourcefulness, and forward-thinking spirit on the coronary heart of Fairways & Bluewater. We had been additionally fast to handle the disruptions in market habits as caused by the worldwide pandemic. Previous to COVID, the market was on each on-line (B to C) and offline (B to B) platforms — it was working completely properly. However when the world instantly shifted to principally on-line transactions, we re-strategized instantly to avoid wasting no matter portion of the market was left to seize. We needed to study to navigate the enterprise contemplating that the market we had in the course of the pre-pandemic period has not come again simply but. We can’t be left behind, so we can not insist on utilizing the identical technique in the course of the pre-pandemic period because the pattern has already shifted. Given the business’s dynamic volatility, we now have to make ourselves related and responsive. To the very best of our talents, we match the net friends who’re majority overseas travellers with the corresponding services, guaranteeing to ship a novel & memorable trip expertise. Our method for fulfillment has been acknowledged and praised by many. This enabled Fairways & Bluewater to be the #1 most booked property on Reserving.com for the final two consecutive years, 2023 and 2024, each in Boracay Island and within the Philippines. In the long run, the outcomes converse for themselves, reaffirming that our branding and promoting methods have in the end been extremely profitable.”
Additional, the Chairman shares that, “We’re blessed to be in a enterprise of constructing folks completely happy, which is why I take nice private satisfaction after I see our friends and members having a superb time on the resort. Tourism is a people-centered business, and I’m very proud that our laborious work and dedication have paid off. The resort constantly delivers the next stage of visitor satisfaction, service excellence and hospitality & high quality and worth that actually units us aside from different resorts.”
“It’s simple to get engulfed by the success, however we saved our toes on the bottom and targeted on the imaginative and prescient which the Chairman, Mr. Chan, so ardently laid down,” shares SVP & GM Marcelo. “The women and men of Fairways & Bluewater are unafraid of making an attempt new and uncharted roads, striving to study from friends & members. The staff is fast to make modifications every time crucial, and are inspired to be courageous to take motion, no matter their stage within the group.” Ms. Marcelo reveals that “Every staff member contributes to the expansion and success as a result of what’s necessary to the Chairman is what is finished, not the place or the extent of the worker. Certainly, it’s by soliciting ideas from workers and interacting with them continuously that hidden gems are found. Even leaders study from their staff members, empowering folks based mostly on their expertise and competency.”
Ms. Marcelo emphasizes the significance of management, noting that Fairways & Bluewater advantages from a hands-on Chairman who infuses his private contact of excellence into each side of the group. “He’s deeply concerned in each element,” SVP & GM Marcelo says, “from room styling and menu creation to deciding on components and perfecting recipes with the resort’s cooks. He additionally oversees the design of facilities, services, and the enhancement of public areas. His signature design could be seen in each nook of the resort, creating a really distinctive visitor expertise. The Chairman leads our dynamic and highly effective gross sales and advertising and marketing staff, driving the resort’s business development. He by no means rests—continuously participating with folks from morning ‘til night time, inspiring and motivating workers to supply distinctive product and repair. How will you cease rowing when the chief remains to be rowing with one hand and beating the drum to spice up everybody’s spirit with the opposite? At Fairways, we’ll by no means cease rowing for fulfillment.”
Proof of this relentless pursuit for excellence is mirrored of their current achievements. On December 17, 2024, Fairways & Bluewater marked its seventh consecutive yr of triple-ISO-IMS certification, as confirmed by a number one worldwide certifying physique based mostly in Dubai. The rigorous audits and surveillances handed by the Fairways & Bluewater Staff for this certification are a testomony to the resort’s dedication to high quality. No different resort or resort in Boracay holds an ISO certification, and Fairways & Bluewater is likely one of the few organizations within the Philippines to earn three ISO certifications all on the similar time on its first try. Additional recognition got here from Condé Nast Johansens, which named Fairways & Bluewater the 2024 Finest Worth Expertise Property for the Asia, Africa, Center East, and Oceania area for 3 consecutive years—outperforming many 5-star resorts. Moreover, the resort was chosen as one of many prime 4 luxurious resorts in Boracay, becoming a member of the ranks of elite manufacturers like Shangri-La, Discovery, and Crimson Resort & Spa. Native and nationwide organizations, in addition to authorities businesses, have additionally acknowledged Fairways & Bluewater’s distinctive compliance and contributions, awarding the resort with a number of certifications and excellence awards. In November 2024, the Security Group of the Philippines honored the resort for reaching over 4.7 million protected man-hours, and its Lead Skilled Security Practitioner, Engr. Nino Jerome V. Ramos, was named Excellent Security Practitioner.
As a non-stock, non-profit, professionally-run establishment, Fairways & Bluewater has constantly prioritized high-quality service. The loyalty of its friends has enabled Fairways to plowback the funds into the property, guaranteeing the continual upkeep of services whereas additionally introducing new and distinctive choices.
Within the wake of the pandemic’s finish in July 2023, the resort undertook a big rehabilitation, introducing new facilities and repurposing current ones. Roads had been expanded and illuminated, with eight gorgeous waterfalls added alongside the best way, making a contemporary, nature-inspired vibe. Instagram-worthy neon-lit figures and signages have develop into visitor favorites, including to the resort’s appeal. The Forest Trek presents a scenic uphill climb resulting in the Kudetah District, the place friends can dine, get together, and chill out whereas having fun with views of the Sibuyan Sea. The Night time Safari, a neon-light show of animals, is one other enjoyable method to attain Kudetah.
Rooms, eating places, and pool bars had been additionally revamped, and new options comparable to pool foam events that occur 4 occasions in every week, billiard tables, gourmand espresso corners, and mini-pizzerias added pleasure for friends. A gymnasium, pickleball and badminton courts, sing-along lounge, gelato bar, memento store, mini-convenience retailer, ATM, and foreign-exchange counter contained in the resort completes the guidelines of travellers’ want listing too. With its massive fleet of autos and a 24/7 staff of nurses, skilled first-aiders, and SOPI-certified security officers, Fairways & Bluewater ensures friends’ security and luxury.
Fairways & Bluewater’s Welcome Heart situated close to the Caticlan airport re-opened simply two weeks in the past after closing in the course of the pandemic. Geared up with its personal safety x-ray and groufie-worthy signages, the Welcome Heart offers a style of the thrill awaiting friends. For these leaving, it presents a final alternative to seize valuable picture recollections.
Golf fanatics additionally benefit from the resort’s choices which full their {golfing} expertise. Members can unwind on the Members’ Lounge Café or take pleasure in snacks at tee-house bars conveniently situated within the front-9 and back-9 of the golf course. A brand new golf pro-shop presents high-end attire and equipment, and thirty new electrical golf carts have been added to accommodate rising demand. To keep up the world-class, championship high quality of the Graham Marsh-designed all-weather golf course, Fairways & Bluewater invested within the rehabilitation of the golf course, importation of golf tractor upkeep gear and is setting up its personal turf nursery. The resort has additionally partnered with the Nationwide Golf Affiliation of the Philippines to conduct a course ranking, guaranteeing that golfers’ registered handicaps are acknowledged globally.
Chairman Wilbur L. Chan displays on the journey: “At the moment, with our infrastructure and product structure in place, supported by devoted strategic companions, and seamless branding and gross sales methods, we’re nearer than ever to realizing the resort’s foundational imaginative and prescient. All the things is working like clockwork, and parts for fulfillment have been easily built-in to intentionally assist us obtain our targets. As a homegrown resort model, reaching success on a worldwide scale is a exceptional accomplishment for us. Success is deliberate; nothing is by likelihood, and there are not any shortcuts. I firmly imagine that so long as we proceed to give attention to the small steps we tackle this journey towards our greater targets, we’ll at all times transfer in the appropriate strategic path.”
SVP & GM Marcelo articulates the mindset of the group: “Success is not only about competing with the market. At Fairways & Bluewater, we compete with ourselves. To us, on a regular basis is a chance to be the higher model of who we had been yesterday. If we make the friends completely happy in the present day, we be sure they’re even happier tomorrow.”
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