Dale Evans has joined Sierra and Barnes as Digital Advertising and marketing Specialist to steer a brand new digital first advertising technique and join the manufacturers with core and new audiences. Evans has intensive trade expertise within the looking trade and can also be an Air Drive veteran. Evans’ background creating prime quality digital content material, storytelling, documenting outside experiences and understanding of digital analytics aligns with model priorities and objectives transferring ahead for each Sierra and Barnes.
Rising up in northeast Florida, Dale has been immersed within the outside life-style, looking and fishing from a younger age. As an avid hunter he has traveled to numerous states in pursuit of latest adventures and experiences. After serving for 10 years within the Air Drive as a Joint Terminal Assault Controller (JTAC), he determined to maneuver west to discover new alternatives of looking western huge recreation.
As soon as established in Montana, Evans attended and graduated from Montana State College with a Advantageous Arts diploma in Pictures and Movie. Since then, he’s had the chance to work in numerous roles all through the outside trade together with Out of doors Sportsman Group (Petersen’s Looking & North American Whitetail) and created video on the staff of well-known hunter, outdoorsman and conservationist Randy Newberg, working particularly on Recent Tracks.
“We’re thrilled to have Dale on our staff,” stated Sierra and Barnes VP, Advertising and marketing and Enterprise Improvement Andrew Sparks. “He brings a unbelievable mixture of technical expertise, trade expertise, taking pictures and looking information and key relationships. He additionally has an understanding of the right way to attain various and dynamic audiences that will likely be an enormous asset to our manufacturers. Dale has significant relationships with influencers that resonate by way of excessive engagement with followers within the looking, taking pictures and outside verticals. Dale’s experience instantly aligns and follows by way of on our Digital First Advertising and marketing technique and can assist to create a ton of content material for shoppers to study extra about our manufacturers, merchandise and firm.”
In his new function, Evans will improve the net presence of Sierra Bullets and Barnes Bullets, participating with on-line communities to drive model consciousness by way of efficient and strategic use of digital advertising channels. He can even be essential in creating and implementing complete advertising methods that align with Sierra and Barnes’ total model objectives and contribute to progress by creating compelling content material and social media campaigns.
“I’m excited for the chance to come back in and assist these premium manufacturers,” stated Evans. “It will likely be enjoyable to reestablish the respective place throughout the trade for Sierra and Barnes. Understanding the necessity for prime quality merchandise throughout the looking and taking pictures world, I really feel assured there’s no different manufacturers that may examine to what we have now right here at Sierra and Barnes.”
Evans will be reached at devans@sierrabarnesbullets.com. Extra data on the newest new merchandise and choices from Sierra and Barnes is on the market at https://www.sierrabullets.com/ and https://www.barnesbullets.com/.
About Sierra Bullets
Based in 1947 and headquartered in Sedalia, Missouri, Sierra Bullets has been devoted to manufacturing one of many highest-quality, most correct bullets on the earth. From native and worldwide taking pictures competitions to sport and looking, Sierra affords best-in-class accuracy and precision that looking and sport taking pictures lovers have come to depend upon. This efficiency is born from a proprietary manufacturing course of that permits the achievement of the tightest tolerances within the trade. Sierra’s bullets are used for precision goal taking pictures, looking and protection functions. Along with a large base of shops, Sierra’s prospects embrace distributors, legislation enforcement and trade OEMs. Sierra’s merchandise have cultivated a big client following acknowledged by its iconic “inexperienced field” packaging and embrace globally acknowledged manufacturers corresponding to Sierra® MatchKing®, Sierra® GameKing®, and Sierra® BlitzKing®. For extra data, go to www.sierrabullets.com.
About Barnes Bullets
Headquartered in Mona, Utah, Barnes Bullets has been an trade chief in bullet expertise and innovation since 1932. The corporate manufactures a few of the world’s most technologically superior lead-free bullets and premium looking, self-defense and tactical ammunition. Barnes has earned its sturdy repute by way of unequalled efficiency and outcomes. This repute is outlined by modern design, superior manufacturing methods and a core give attention to the end-user. In consequence, Barnes has generated a powerful client following supported by its globally acknowledged manufacturers Barnes® TSX®, X Bullet®, Varmint Grenade®, Expander®. With its merchandise being offered by way of its on-line retailer, a wide range of retailers and worldwide distributors, Barnes’s prospects embrace hunters, vary shooters, army and legislation enforcement professionals all over the world. For extra data, go to www.barnesbullets.com.
