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HomeIce ClimbingAmerican Muscle, Timeless Allure: Shinola 'Lake Michigan Monster' Evaluation

American Muscle, Timeless Allure: Shinola ‘Lake Michigan Monster’ Evaluation

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I hit my fourth dive almost completely, sluicing into the water at an angle so excellent that the pace almost popped my contact out. As I emerged from the sun-warmed (however nonetheless chilly) waters of Lake Michigan, a lot farther from the boat than I had imagined, the nautically tattooed captain let loose a holler: “You had some pace there!” 

I’m no Olympic diver — this had taken my fair proportion of botched makes an attempt to realize a Phelps-level begin. It helped that it was off the deck of the 38-foot Footloose II, gently clipping alongside within the Grand Traverse Bay of Northern Michigan.

My contact could have been attempting to flee, however not my watch. The Lake Michigan Monster stayed firmly on my wrist and away from the depths of its namesake, at dwelling within the water. This was the end result of Michigan-based exams the watch endured, from dune climbs to speedboat rides. By all of it, the Monster (actually) shined.

In brief: Shinola’s Lake Michigan Monster Computerized sits in a dive watch candy spot — a mixture of worth and affordable (for watches) value that takes into consideration the model’s funding into Detroit-made home labor and reinvigoration of America’s manufacturing hall. It’s not a newbie watch, however it’s an funding piece for watch rookies who need one thing traditional with a refined twist. And it’s a unbelievable look ahead to something water-related.


American Muscle, Timeless Charm: Shinola ‘Lake Michigan Monster’ ReviewAmerican Muscle, Timeless Charm: Shinola ‘Lake Michigan Monster’ Review
  • Reference quantity
    20191429-sdt-008151001
  • Case dimension
    43 mm
  • Lug dimension
    22 mm
  • Case materials
    Chrome steel
  • Crystal
    Single dome with anti-reflective coating
  • Motion
    SW200-1 computerized
  • Energy reserve
    38 hrs.
  • Strap colour
    Chrome steel bracelet
  • Water resistance
    30 ATM / 1,000 ft.

  • Made within the USA (Detroit particularly)

  • Good-looking and hardwearing

  • Water proficient: 30 ATM water resistance with a screw-down crown

  • Free lifetime service at Shinola shops


  • Clasp scratches simply

  • Priced in between a starter watch and an funding piece

  • Can really feel heavy on the wrist

Shinola Lake Michigan Monster Evaluation 

The Monster arrives in typical Shinola fashion: A big metal case blends industrial heritage with trendy industrial design. That proved helpful, contemplating I used to be operating out of room within the workplace secure and wanted a spare spot for my children’ Social Safety playing cards.

Talking of the children, they beloved to mess with the watch’s one-directional dive bezel, which I used extra for timing snack breaks than minutes of oxygen left within the tank. Nonetheless works!

There are rubber strap variations, however mine got here with the metal bracelet. I occur to dwell in a city that has a Shinola retailer, so I headed downtown for an expert bracelet resize (free at Shinola shops with a Shinola watch) and a look across the place.

Different Shinola shops have espresso outlets and report gamers. The Grand Rapids one had Michael, a sort and educated watch skilled who patiently adjusted my bracelet in actual time, with enthusiasm and with out pretension, defying watch-world stereotypes.

Nice Lakes Testing

I figured one of the best ways to check a water-oriented watch named after Lake Michigan was within the Nice Lake itself. Cue a summer time of Michigan-based adventures: climbing sand dunes, kayaking trout-filled rivers, consuming eight-course farm-to-table meals, catching some freshwater waves, and spending a day crusing and swimming in Grand Traverse Bay.

I wouldn’t dive with the watch, however I’d do each water journey shy of it.

Michigan Monster watch with a blue dial is worn on a wrist held out over the waterMichigan Monster watch with a blue dial is worn on a wrist held out over the water
The Lake Michigan Monster on a Michigan-made wood pace boat on Lake Michigan

The Monster’s specs helped garner some confidence there. With a 30 ATM depth ranking, I used to be assured it might stand as much as the problem of storm-generated Lake Michigan surf breaks, swims, and kayak journeys.

The very first thing you discover concerning the Monster is the load. It’s aptly named. Weighing in at 192 g/6.7 ounces, it’s not a lightweight watch. The burden takes a little bit time to get used to, however what would you anticipate from a 43mm stainless-steel dive watch? It’s going to have extra heft than even Garmin’s largest mannequin.

A Lake Michigan Monster watch on a wrist rests on the edge of a yellow boatA Lake Michigan Monster watch on a wrist rests on the edge of a yellow boat
The watch may cost greater than this plastic canoe, however they pair effectively collectively; (photograph/Matthew Medendorp)

The burden was noticeable at first whereas kayaking the gently flowing Crystal River, however I quickly bought used to it. And I wasn’t nervous about stray drops of water from inefficient paddle strokes or dipping my fingers into the water to chill off within the midsummer warmth. 

Later that very same day, the Monster pulled double responsibility as a elaborate look ahead to a leisurely dinner at Glen Arbor’s The Mill, one other trendy tackle Michigan trade (this one centered on farm-to-table shareable).

And whereas sand and metal don’t often combine effectively, the Monster held its personal on an ill-advised post-dinner climb of Sleeping Bear Dunes for 450 ft of calf-burning climbing.

A hand partially buried in sand wearing a Lake Michigan monster watchA hand partially buried in sand wearing a Lake Michigan monster watch
The Monster climate sand and rock with no drawback, however scratched simply on a rooftop rack; (photograph/Matthew Medendorp)

The Monster’s Unhealthy Facet

The largest concern I had was with the clasp. Whereas pulling my surfboard down from the roof rack, my wrist repeatedly banged towards the cargo rails, noticeably scratching each the rails and the bracelet. I don’t thoughts a great scratch or two, nevertheless it was disappointing how shortly it occurred and the extent of the scratching.

Additionally, my mind prefers some numbers on the dial. I’ve been indoctrinated by digital watches and telephones to should work arduous to learn the fingers of the clock and if not for Google Cal reminders, I might have missed just a few work calls.

I’d additionally like to see an extended energy reserve; 38 hours is respectable however a trouble if you wish to cycle by a watch or two in a weekend. That’s fairly normal for a dive watch on this vary, however paltry in comparison with a watch like Hamilton Subject Khaki’s 80-hour reserve.

Shinola: Made in Michigan

The primary time I stumbled right into a Shinola retailer, I used to be a latest school grad with a buddy in medical college in Detroit. He knew I appreciated bikes and watches, and he knew a few native retailer that offered each. We waltzed in, checked the value tags, after which shortly stumbled out to a neighborhood bar for $2 comfortable hour beers, which have been extra in our monetary place on the time.

In equity, there in all probability wasn’t a brand-new watch (or a motorcycle) both of us might afford on the time. However a little bit schooling goes a great distance. The costs are the best way they’re for a cause: Shinola’s mission is to convey again American manufacturing.

Particularly, in Detroit and particularly for watches (the model stopped creating bikes some time again, however you’ll be able to nonetheless discover them on eBay).

A person holds a bag of organic greens labeled Shoots & LeavesA person holds a bag of organic greens labeled Shoots & Leaves
From sailboats to farmer’s markets, the Lake Michigan Monster does all of it; (photograph/Liam Kaiser)

Does the Monster Computerized move muster with the massive gamers? I believe it does. I’ve flipped forwards and backwards between it alongside nice watches from Nineteenth-century-era producers like Zodiac’s Tremendous Sea Wolf (1882) and Tag Heuer’s Aquaracer (1860). The Shinola hangs in there, tick for tick.

Not dangerous for an American firm based within the 2000s. There’s maybe a little bit hometown pleasure blended in, however even the Lions are profitable video games now. Detroit’s again, child!

A Efficiency Watch?

Not like area watches, dive watches are efficiency anachronisms. Actual divers use computer-synced watches that observe depth and oxygen ranges, one thing my spouse (an completed diver) likes to tease me about after I put on the watch nerd model.  

However that’s to not say dive watches can’t carry out. Whereas expertise has eclipsed their initially supposed operate, mankind is nothing however adaptable. And amid an onslaught of AI and superior tech, there’s one thing grounding a few handbuilt and useful piece of kit. This watch requires no iOS replace, and repairability is assured. 

A wrist wearing a stainless steel dive watch submerged in water while gripping a ropeA wrist wearing a stainless steel dive watch submerged in water while gripping a rope
The Lake Michigan Monster has a depth ranking of 1,000 ft and might definitely deal with a little bit tow rope motion; (photograph/Liam Kaiser)

If you happen to’ll allow a Motown metaphor: Within the heyday of streaming service, the Lake Michigan Monster is a vinyl EP. It’s traditional, mechanically pushed, and a throwback to an period the place creators bought lower than 1 cent per track stream. It’s a contemporary sports activities watch able to double responsibility, dressing up for a date evening or hanging tight by storm-created freshwater breaks.

There are cheaper “newbie” watches and extra lauded (and way more costly) “collector” watches, however the Monster sequence embodies a Detroit hustle and workable magnificence that places it in a category of its personal — a collector watch that you simply really wish to put on on daily basis.



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