Australian ski resorts Perisher, Falls Creek, and Hotham are proud to announce New Zealand based merino clothes model icebreaker as a associate for the 2024 ski and trip season. icebreaker is among the main innovators in merino wool out of doors and sport clothes, and has an affinity with the snow surroundings because of the unimaginable advantages of merino clothes in climate extremes – together with pure odour resistance, temperature regulation and moisture administration.
“icebreaker is a pure match for our resorts due to the adventurous spirit the corporate embodies and the environmental sustainability of merino as a cloth. Each manufacturers have a quest to protect our pure environments and act with integrity.”
— Robert Lloyd, Gross sales & Advertising and marketing Director,Vail Resorts Australia
The synergy between the manufacturers extends past the intense climate situations as each share related values. Vail Resorts has a core worth of Do Good: preserving our pure environments and contributing to the success of our native communities, and Do Proper: performing with integrity. Equally, the icebreaker Objective is round main a motion in direction of a extra pure way of life.
“As long-time followers of Perisher, Falls Creek and Hotham ski resorts, we’re excited to hitch forces and provides much more journey lovers the possibility to put on icebreaker on-mountain. We’ve all the time been a model that places sustainability and product efficiency on the forefront, with our merino-based collections with the ability to stand up to essentially the most excessive chilly climate situations. The efficiency constructed into our design and pure improvements by no means compromises our influence to the surroundings, with 96.14% of our vary solely plastic fibre free. Guests of Perisher, Falls Creek and Hotham can now put on icebreaker’s pure fibre efficiency attire and be part of the transfer to pure.”
— Catherine Zhao, Normal Supervisor, Rising Manufacturers APAC, VFC
Born in New Zealand in 1995, icebreaker pioneers pure efficiency attire, valuing transparency, accountability, and nature-inspired innovation. Icebreaker merino clothes for the outside, technical sports activities and way of life contains underwear, mid layer clothes, outerwear, socks and equipment for males, girls and kids. As a part of the sponsorship, Perisher, Falls Creek and Hotham and icebreaker are partnering to create bespoke activations for every resort.
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