The Swiss resort trade recorded 18 million in a single day stays in the course of the winter vacationer season from November 2023 to April 2024, marking a brand new file. Based on the Swiss Federal Statistical Workplace (BFS), in a single day stays rose by 2.9% or 504,000 nights from final yr’s file season. Whereas home journey accounts for greater than half of those in a single day stays, overseas demand has been a key driver, rising by 6.0% or 491,000 in a single day stays. Greater than 1 / 4 of that improve might be attributed to guests from the American continent with a rise of 13.9% or 179,000 nights*. The lionshare of these visits got here from U.S. vacationers, who accounted for a complete of 1 million nights — a rise of 12.1% or 111,000 nights.
Based on the BFS evaluation launched on June 6, a complete of 463,000 U.S. Individuals flocked to the Swiss Alps within the 23/24 winter, a rise on final yr of 13.4%. This makes vacationers from the USA the second largest group of overseas vacationers to the Swiss Alpine nation, behind Switzerland’s neighbor Germany which recorded 676,000 guests. Canadian guests had been solely a few tenth that dimension, with 45,000 guests contributing 105,000 nights. The most important progress from the American continent* got here from South and Central America, with will increase starting from 20-29%.
Sturdy progress additionally got here from the Asian continent, with a complete of 1.5 million nights, a rise of 12.8% or 168,000 nights year-on-year. China made up nearly all of this improve, with a rise of 139,000 nights (+147.1% year-on-year) being attributed to Chinese language vacationers. This makes China the nation with the largest improve in in a single day stays, with the USA shut behind in second place, nevertheless by way of complete nights, China lags behind the U.S. with solely 234,000 in a single day stays — lower than 1 / 4 the scale of American in a single day stays.
Within the first ten months of 2023, a complete of two.7 million nights had been booked by U.S. vacationers. Along with the info accessible now from the BFS, this takes the variety of nights from guests from the USA for the yr to three million, which is a 20% improve from the pre-Covid ranges.
Ski resorts notably well-liked with Individuals are Zermatt, St. Moritz, Andermatt, Grindelwald, and Verbier. In Andermatt, 20% of resort visitors hailed from america in 2023, in comparison with simply 5% earlier than the Covid-19 pandemic. This improvement can definitely be attributed to Vail Resorts shopping for the Andermatt-Sedrun ski space in 2022, and the Swiss resort being included in Vail Resorts’ Epic Move providing.
*BFS makes use of each North America, Central, and South America for its statistics
