Through the official contract signing in Belgrade, Serbia, Adidas solidified its ongoing partnership with the European Judo Union (EJU). The occasion noticed illustration from Adidas by Sponsorship Supervisor Ms. Nolwenn Guillou and Advertising and marketing Director Ms. Corinne Allard. Following the formalities, Ms. Allard shared insights into Adidas’ imaginative and prescient and plans, highlighting the corporate’s dedication to sports activities, innovation and sustainability.
Adidas is a multi-sport firm, particular to every sport. As the worldwide licensor of martial arts, together with judo, we recognise the distinctive values of judo, corresponding to communication and neighborhood, that resonate deeply internationally.
Looking forward to 2025, Ms. Allard revealed that Adidas is getting into the following Olympic cycle with a renewed give attention to development.
We’ve concluded the Paris Olympics and are actually in search of new markets, contemporary views, and athletes to collaborate with over the long run. It’s again to enterprise and constructing for the long run. Additionally sustainability stays a key pillar for Adidas, significantly in judo. The corporate proudly launched the world’s first sustainable judogi after two years of intensive analysis and improvement. This was a significant challenge for us, and we’re extremely pleased with the end result. It displays our dedication to producing merchandise with the planet in thoughts.
Adidas can be working intently with the French Judo Federation and the broader judo neighborhood to advertise training, school-based judo applications and judogi recycling initiatives. These efforts purpose to form a sustainable and inclusive future for the game. Reflecting on the partnership with the EJU, Ms. Allard expressed gratitude:
It’s fantastic to proceed our collaboration with the EJU. These gatherings foster discussions, sharing concepts, and constructing stronger connections for the advantage of the game. We sincerely thank the EJU for internet hosting us in Belgrade, it has been a unbelievable day and it was additionally good to see the faces behind the manufacturers.
Following the conclusion of the official proceedings, every firm was introduced with a certificates to symbolise its partnership with EJU and the Paris Plaque, in recognition of their unwavering help.
Creator: Szandra Szogedi
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