The Snow League, the primary skilled winter sports activities league completely devoted to snowboarding and freeskiing, introduced its funding spherical of $15 million right this moment.
The spherical was led by Left Lane Capital, with participation from present traders, together with Will Ventures, Ares Administration funds, David Blitzer’s Bolt Ventures, and Ryan Sports activities Ventures. Wealthy Kleiman and Kevin Durant’s Boardroom Sports activities Holdings, Founding father of League One Volleyball Peter Hirschmann, and Kuvare Holdings additionally participated within the spherical.
“The Snow League represents the subsequent evolution of world snowboarding and freeskiing competitors. This funding validates the unimaginable potential of our imaginative and prescient and we’re thrilled to have world-class funding companions to help the journey. Our mission is to create a league that prioritizes athletes, followers, and innovation, setting a benchmark for the way forward for winter sports activities.”
– CEO of The Snow League, Omer Atesmen
The funding will speed up the league’s enlargement, improve fan engagement, and set a brand new normal for athlete growth and stay leisure in winter sports activities.
Launched in June by legendary snowboarder and skateboarder Shaun White, The Snow League will function the world’s high winter sports activities athletes going head-to-head in a number of halfpipe occasions at among the most iconic resort areas on the planet. The dramatic competitions, showcasing elite feminine and male athletes in snowboarding and freeskiing, might be broadcast on NBC Sports activities and Peacock.
“I’m grateful to have so many famend traders believing in our imaginative and prescient for this new league. This funding permits us to broaden our attain, improve the fan expertise, and entice top-tier expertise. We’re excited to have such unimaginable companions be part of us on this enterprise.”
– Shaun White
The league’s debut season, set to launch on March 7-8 in Aspen, has already garnered important consideration throughout the sports activities neighborhood. With thirty-six athletes from 9 international locations world wide, all 4 occasions will function high athletes from various backgrounds, giving followers an opportunity to see a brand new era of stars.
Confirmed athletes competing in Season One embody Queralt Castellet (ESP), Lucas Foster (USA), Valentino Guseli (AUS), Bea Kim (USA), Ayumu Hirano (JPN), Maddie Mastro (USA), Mitsuki Ono (JPN), Sena Tomita (JPN) and plenty of extra.
“Shaun and Omer are seizing a singular second in time to remodel snow sports activities right into a premium competitors expertise for athletes and followers alike. With a visionary founding group, top-tier media rights, and blue-chip sponsors, we’re assured that The Snow League will emerge because the main model in winter sports activities.”
– CEO and Managing Associate of Left Lane Capital, Harley Miller
