NEW ULM, MN — The Archery Commerce Affiliation is happy to current the New Product Launch Showcase award winners. The New Product Launch Showcase options merchandise launched on the 2025 ATA Present, the place this 12 months three firms had been awarded for his or her new product design, innovation and skill to satisfy buyer calls for. Recipients had been introduced on Jan. 8 throughout the ATA Business Celebration occasion, offered by Mossy Oak.
New Product Launch Award winner recipients are:
- Gold: Xpedition Archery, LLC – X-Lite 32
- Silver: Striver Gear – Fast Launch Bino Harness
- Bronze: NILCH’I – Bottle Holders
The ATA additionally has six category-specific awards for the New Product Launch Showcase. This 12 months’s award winners are:
- Greatest New Bow: Xpedition Archery, LLC – X-Lite 32
- Greatest New Broadhead: FeraDyne Open air – Rage Hypo 2
- Greatest New Launch: T.R.U. Ball & AXCEL Archery – Aileron Flex
- Greatest New Know-how: Trophy Scan – Cell App
- Greatest New Gear: Ardisam Inc. – Nested 15 Liter Pack
- Greatest New Accent: Tethrd, LLC – Limb Noticed
“New product innovation is the spine of the archery and bowhunting trade,” mentioned Jeff Poole, ATA president and CEO. “I’m proud to acknowledge this 12 months’s award winners and the revolutionary new merchandise they’ve launched on the ATA Present.”
The ATA Awards Program was created in 2020 to acknowledge people and corporations that make vital contributions to the way forward for archery.
For extra details about the ATA’s awards program, please contact Jennifer Mazur, ATA’s senior director of outreach and schooling, at jennifermazur@archerytrade.org or (507) 233-8139.
Serving our members since 1953, the Archery Commerce Affiliation is the main group for producers, retailers, distributors, gross sales representatives and others working within the archery and bowhunting trade. The ATA works to extend the recruitment and retention of recent, present and once-active archers and bowhunters, whereas serving as a driving pressure in defending, educating and lobbying for the larger good of the trade and sport. The ATA preserves and promotes archery and bowhunting’s wealthy heritage to make sure lively shopper participation, and profitable manufacturing and retailing for generations to come back. The ATA owns and operates the ATA Present, the archery and bowhunting trade’s largest and longest-running commerce present worldwide.
