Is TV useless? This query has been on everybody’s minds ever since digital units revolutionized how we devour content material. Social media apps and streaming platforms now dominate our consideration, pulling it away from what was as soon as the centerpiece of dwelling leisure—TV.
This was the central theme of this 12 months’s CreaCon—the annual flagship occasion by The Huddle Room. Held on November 21, 2024, on the UST Auditorium, the occasion titled CreaTVty explored how creativity can form the following period of tv. Trade heavyweights took heart stage as key audio system. Hosted by Gelli Victor, this system dove into how tv is rising to fulfill right this moment’s challenges. Break up into two insightful periods—one within the morning and one within the afternoon—it delivered a full day of thought-provoking discussions and recent views.
SPOILER ALERT: TV is much from useless. In reality, it continues to thrive by always reinventing itself. With improvements like sensible TVs, on-demand programming, and hybrid integrations with streaming platforms, TV continues to evolve, proving it’s nonetheless a related power within the ever-changing leisure panorama.
Jolly Estaris, Head of Built-in Digital Gross sales and Strategic Gross sales Planning at ABS-CBN, kicked off his session with a full of life exercise, inviting UST advertising and marketing college students to bop to BINI’s Salamin Salamin. The enjoyable competitors set the tone for his speak, with winners taking dwelling prizes.
In his session, Adapting to Change: ABS-CBN’s Journey Past Conventional TV, Jolly Estaris shared how the community has reinvented itself following the lack of its franchise. He highlighted ABS-CBN’s evolution right into a multi-platform storyteller, specializing in 5 key pillars of digital transformation: Objective, Presence, Platform, Personalization, and Partnerships.
Subsequent, Robert Labayen, ABS-CBN’s Head of Inventive Communication Administration and the artistic genius behind the community’s iconic station IDs, took the stage to debate What Could Nonetheless Work on TV. He began by emphasizing that linear TV—conventional, scheduled programming—remains to be sturdy within the Philippines, regardless of the rising dominance of digital platforms. Whereas nobody can predict the precise way forward for TV, Robert shared his perspective on what has labored up to now and continues to resonate right this moment.
He careworn the significance of manufacturing high quality TV content material, citing South Korea’s success for example. Robert believes that in an ever-evolving panorama, the core of TV’s continued relevance lies in crafting significant, high-quality tales.
Jeny Ferre, the Inventive Head of Eat Bulaga, delved into how long-running TV reveals embrace fashionable instruments like AI to remain recent and related. She highlighted how Eat Bulaga just lately launched AI-generated characters akin to Ellen, Lola Belen, Papa Ethan, and Brad, including a brand new layer of leisure to their programming.
Jeny defined that these instruments aren’t designed to interchange artistic jobs however to reinforce them, making the manufacturing course of extra environment friendly and modern. “The influence [of AI] on tv is the problem. Kung creatives kayo or advertising and marketing folks, ano pang gagawin nating bago? It’s the problem. You will have a brand new software, new expertise na pwede nating gamitin, so why not?” she mentioned, inspiring the viewers to embrace AI as a catalyst for artistic breakthroughs.
Wrapping up the speaker lineup, Director Caesar Cosme—celebrated for his work on Bubble Gang and Pepito Manaloto—delivered an enticing speak titled Social Media – Companion or Competitors?
True to his comedic roots, Director Cosme infused his session with humor, turning it right into a stand-up-style dialogue that had the viewers laughing whereas reflecting on key insights. He emphasised the significance of really understanding your viewers to create content material that resonates, whether or not on conventional TV or social media. His closing message was clear: “Know your viewers, and also you’ll at all times discover the best strategy to join.”
CreaCon 2024 wrapped up with a panel dialogue that includes the legendary comic, Michael V. also referred to as Director Bitoy, and GMA Community’s Chief Advertising and marketing Officer, Lizelle Maralag. They shared their experience on creativity and technique within the evolving media panorama, providing precious classes for the following era of entrepreneurs and creatives.
By means of partaking talks and interactive periods, CreaCon 2024 confirmed that TV is much from fading into the background. As an alternative, it’s thriving—adapting to new challenges and pushing artistic boundaries to stay an important a part of how we join and inform tales. If there’s one takeaway from this 12 months’s occasion, it’s this: TV shouldn’t be useless; it’s evolving, and it’s right here to remain.
Did you miss CreaCon 2024? Don’t fear! You’ll be able to nonetheless catch each the morning and afternoon periods by clicking the hyperlinks under:
Morning Session: https://www.fb.com/share/v/17oR2oyQhi/?mibextid=WC7FNe
Afternoon Session: https://www.fb.com/share/v/19gCeyG1Vw/?mibextid=WC7FNe
ADVT.
This text is dropped at you by Creacon 2024.
