Jake Paul reacts after defeating Mike Tyson throughout their heavyweight boxing match, Friday, Nov. 15, 2024, in Arlington, Texas. (AP Picture/Julio Cortez)
YouTuber, content material creator, entrepreneur, self-proclaimed face of boxing: Jake Paul has develop into a grasp of re-invention throughout his meteoric rise to fame and fortune.
The 27-year-old from Cleveland, who defeated veteran heavyweight icon Mike Tyson in an eight-round made-for-Netflix bout on Friday, has parlayed his fame as an web celeb right into a profitable profession in fight sports activities.
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Paul, who’s estimated to have a web value of $80 million in keeping with the Superstar Internet Price web site, first rose to prominence in 2013, posting short-form movies to the now-shuttered website Vine, garnering hundreds of thousands of followers and billions of views.
READ: Jake Paul beats 58-year-old Mike Tyson as hits don’t match hype
He subsequently transported his knack for creating viral content material to YouTube in 2014, launching his personal channel which grew to become famend for controversies, sensible jokes and hip-hop.
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In 2015 he made a foray into tv, signing for the Disney Channel within the teen collection “Bizaardvark.”
That relationship resulted in 2017 amid growing media consideration on a few of Paul’s Youtube stunts akin to setting furnishings on fireplace in an empty swimming pool at his luxurious residence in Los Angeles.
READ: Jake Paul vows to knock out Mike Tyson in Texas bout
Paul gained wider consideration nevertheless when he turned his hand to celeb boxing, a pattern began by his elder brother Logan Paul who fought English influencer KSI in a pay-per-view beginner contest in Manchester in 2018.
Although ridiculed by the standard boxing world, that struggle — the place Jake Paul appeared on the undercard in opposition to English influencer Deji Olatunji — gained consideration from the game’s moneymen for promoting some 1.3 million pay-per-view buys.
‘An odd one’
Jake Paul hits Mike Tyson throughout their heavyweight boxing match, Friday, Nov. 15, 2024, in Arlington, Texas. (AP Picture/Julio Cortez)
Two years later, Jake Paul made his skilled debut in a struggle in opposition to English Youtuber AnEsonGib, showing as a part of the undercard alongside a bona-fide world middleweight title bout.
Paul has continued to struggle sporadically within the years since, incomes grudging respect from the boxing world after a split-decision loss to Briton Tommy Fury final yr.
READ: Jake Paul wins unanimous choice in opposition to Nate Diaz
Paul’s success in rebranding himself as a authentic boxer has been pushed by the hundreds of thousands of followers he already has by way of social media, guaranteeing eyeballs on occasions he takes half in and making him a gorgeous proposition for promoters.
“He’s able that almost all younger boxers are by no means in,” stated former welterweight world champion Shawn Porter, who now works as a tv analyst.
“He has tons of of hundreds to hundreds of thousands of individuals watching him, the place most even Olympians, when we’ve got our first 5-10 fights, there’s no one within the stadium, we don’t have the identical form of viewers.
“I feel that’s the principle factor – he’s a rookie who’s getting true skilled publicity.”
Paul’s brash model although is to not everybody’s liking. Press conferences selling Friday’s struggle in opposition to Tyson in Texas have been invariably laced with profanities, whereas Paul appeared for an open exercise on Tuesday sporting a weird feather head-dress within the type of a rooster.
“Jake Paul is a wierd one, however I like what he’s doing for boxing,” British struggle promoter Eddie Hearn stated in a 2022 interview.
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“He’s placing the work in and he’s not horrible. However it’ll be a nice day when somebody chins him.”
