8 years after Burton Snowboards first debuted their Step On Binding know-how, they’ve entered a partnership with one other snowboard {industry} chief to launch Step On Binding below one other model.
Union Bindings will start promoting restricted variety of Union Atlas Step On® Bindings in January 2025. This is step one in Burton’s plan to ascertain a normal mechanical entry system for the broader snowboard binding ecosystem.
Burton and Union have been working behind the scenes since they signed a prototyping settlement in 2021. In June 2023 Union visited Burton’s HQ in Burlington, Vermont after which Burton visited Union’s HQ in Delebio, Italy in August 2023 to seal the partnership deal.
The brand new Union Atlas Step On® Bindings will likely be accessible at choose retailers within the new 12 months they usually plan a followup drop within the fall of 2025 with new colours. A further Union Step On® mannequin is in improvement for 2026 that can embody all males’s and girls’s sizes. Learn the complete press launch from Union under.
Out there January 2025: Restricted Union Atlas Step On® Binding Launch
Union Binding Firm and Burton Snowboards are excited to announce the discharge of Union Atlas Step On® Binding. Out there in a restricted launch of males’s small, medium, giant and extra-large sizes in January 2025, the most recent Step On® partnership is the results of Union and Burton’s shared dedication to establishing an industry-standard mechanical entry system for the broader binding ecosystem.
First unveiled to the snowboard world in late 2016, Burton Step On® is a boot-to-binding connection system that Burton founder Jake Burton Carpenter personally challenged the corporate to analysis and develop. Since then, Burton’s Step On® system has been extensively adopted by snowboarders who need a clear and easy boot-to-binding interface that gives unprecedented comfort and efficiency.
Broadly thought to be a frontrunner within the binding class, Union acknowledged that Burton’s Step On® know-how was the one mechanical entry system that will meet their excessive requirements of efficiency, sturdiness, consolation, and performance. The 2 firms first reached a prototyping settlement in 2021 when Union agreed to discover using Burton’s Step On® know-how for a brand new line of Union bindings. Union visited Burton’s Burlington headquarters in June 2023, and Burton visited Union’s headquarters in August 2023 to finalize the partnership.
“The Burton Step On® system is confirmed. It’s the time and age to provide one thing again, and it is a good approach to collaborate on a venture that may evolve the game and {industry}. This partnership will proceed past this one product— we need to evolve the system in any respect ranges. Now that we’re in, we’re all in.” -Martino Fumagalli, Union Binding Co. CEO & GM
From the beginning, each firms understood {that a} true partnership would revolve round ensuring each manufacturers might keep their very own performance and options with the Step On® connection level being the one similarity. This method let Union design the Union Atlas Step On® Binding precisely to their highest specs.
“I couldn’t be extra thrilled to see this partnership come to fruition and fortunately welcome the Union staff into the Step On® household. What makes this partnership extremely distinctive to me goes past our two manufacturers and comes from a shared, deeply rooted historical past in snowboard binding improvement and keenness for evolving the game of snowboarding.” -Chris Cunningham, Burton Chief Product Officer
Empowering companions to develop their very own merchandise across the Step On® binding customary will help and strengthen snowboarding for everybody, enhancing every level of contact from sellers to retailers to on-snow efficiency and performance for riders.
“We’re making the binding connection level the shared know-how ingredient. Collaborating as an alternative of competing provides us the liberty to shift our
focus to additional innovation, which goes to assist us welcome extra folks into snowboarding.” -Chris Cunningham, Burton Chief Product Officer
Step On® is an industry-changing know-how, decreasing limitations to snowboarding with a quicker entry and streamlined expertise from the carry to heading down the mountain. The system has been designed for essentially the most demanding circumstances, together with the efficiency required from skilled riders like Union’s Gigi Rüf, who examined the Union Atlas Step On® binding this fall.
“The aluminum heelcup and the distinctive, glossy highback design caught my eye instantly. The setup shortly felt acquainted as I centered on carving to actually take a look at the response and strain on the tools. I informed my son about my pleasure, and now he needs a pair too!” –Gigi Rüf
A second launch of Union Atlas Step On® Bindings will drop in fall 2025 and have new colours. For 2026, an extra Union Step On® mannequin is in improvement that can cowl all males’s and girls’s sizes. All Step On® system bindings are appropriate with all present Step On® system boots from Burton, Nitro & DC.
