Anna Magkawas has come a good distance in reaching her enterprise objectives—from live-selling luxurious baggage to operating a multi-million magnificence and wellness enterprise. What began as a enterprise through the pandemic has since remodeled into one in every of immediately’s most sought-after homegrown manufacturers, offering livelihood alternatives to many Filipinos.
In her newest characteristic on the favored podcast Adulting with Joyce Pring, Anna delves into the pivotal function TikTok Store performed in fueling her firm’s development, in addition to her capability to juggle the calls for of motherhood, content material creation, and entrepreneurship.
Luxe Group CEO Anna Magkawas and Joyce Pring
From A number of Jobs to Entrepreneurship
Anna’s entrepreneurial journey didn’t occur in a single day. An engineering graduate, Anna tried varied careers, from being a name heart agent to a medical consultant, all whereas searching for different revenue streams. Like many Filipinos, she juggled a number of roles whereas holding down a full-time job.
“I additionally tried operating a nail salon. However ultimately, my wage was simply going to hire and paying workers,” she recalled. “I couldn’t maintain it anymore, so I closed that enterprise. However I didn’t cease there. Whereas nonetheless working, I saved looking for one other enterprise to earn extra revenue, she added.”
Her willpower led her to start out a luxurious bag enterprise, which kickstarted her content material creation journey. To construct belief along with her viewers, she created vlogs, unboxing movies, and product comparisons, significantly her widespread “actual versus faux” movies that boosted her on-line credibility and presence.
A Pandemic Pivot to Magnificence and Wellness
With bodily shops shut down through the pandemic, Anna turned to social media, going all-in on reside promoting. To her shock, her on-line luxurious bag enterprise thrived. Nonetheless, a lot of her followers discovered the high-end merchandise out of attain and commenced requesting extra reasonably priced choices. Recognizing this demand, Anna targeted on introducing sensible gadgets like antibacterial wipes—vital through the well being disaster. This shift proved to be a sensible transfer, aligning her model with the fast wants of her viewers.
“The antibacterial wipes had been well timed. The general public obtained them nicely. Finally, we launched different merchandise like lotion and soaps,” shared Anna.
Skincare additionally turned a serious pattern through the pandemic as individuals sought enjoyable, self-care routines they might do at residence. In response to this demand, Anna based Luxe Magnificence and wellness group with a line of merchandise designed for individuals who need to reside a more healthy and extra lively way of life. It shortly gained recognition and have become a trusted model amongst Filipino shoppers.
Leveraging TikTok Store to Construct a Magnificence Empire
In only a few years, one of many key turning factors for Luxe Magnificence and Wellness Group was her resolution to embrace TikTok Store. With its progressive options, together with reside procuring and the distinctive “yellow basket” device, Anna was capable of have interaction along with her viewers extra deeply and convert views into gross sales immediately.
TikTok Store gave her enterprise the visibility and attain it wanted to face out within the extremely aggressive magnificence and wellness business. “TikTok Store wasn’t only a platform; it turned my digital storefront, and it gave me the chance to showcase my merchandise to a worldwide viewers with out the necessity for costly advertising campaigns,” she shared. “A big chunk of our gross sales now comes from TikTok Store”, she added.
TikTok Store additional boosted gross sales by providing beneficiant reductions, vouchers, and free delivery, making it even simpler for purchasers to buy from Luxe Group. This seamless integration of leisure and procuring turned a successful formulation for Anna’s rising magnificence and wellness enterprise.
Balancing Enterprise and Motherhood
Whereas constructing her enterprise empire, Anna by no means stopped nurturing the very purpose for her drive to succeed—her household. The CEO of Luxe Group can be a loving mom to a few children and a supportive spouse. Balancing these demanding roles has been potential due to a powerful help system she has cultivated, permitting her to thrive each personally and professionally.
“I’m very hands-on in terms of the enterprise. The great factor is, I’ve a husband who at all times helps me. We divide the work—it’s a tag-team effort,” she stated.
Empowering Aspiring Entrepreneurs
Luxe Magnificence and Wellness Group gives high-quality merchandise and supplies alternatives for aspiring entrepreneurs throughout the Philippines. Many have began their companies promoting the native model’s magnificence and wellness merchandise, which have since unfold to international locations just like the USA, UAE, and Australia.
Anna additionally recalled she would enable her distributors to conduct livestream classes at her residence workplace. Reflecting on her journey, Anna’s objectives have shifted from simply making a profitable enterprise to empowering others. “My objective in life has modified. I now have a sure objective, which is to assist extra individuals. The distributors are completely happy as a result of they’re capable of earn further revenue due to our merchandise,” Anna stated.
Consistency, Authenticity, and Adaptability: Keys to Success
For aspiring entrepreneurs, Anna shares three key ideas that helped her obtain her enterprise objectives: consistency, authenticity, and adaptableness. She stresses the significance of consistency, significantly in posting content material, to remain related within the ever-evolving digital panorama the place algorithms always shift.
Equally essential is authenticity—Anna believes that being real within the digital area is significant, as individuals can simply sense when somebody or a model is just not being true to themselves. Lastly, she urges entrepreneurs to embrace change and adapt with out concern, as flexibility is important in navigating enterprise challenges.
Anna’s success story highlights the unimaginable potential of TikTok Store for entrepreneurs trying to scale their manufacturers. With laborious work, a transparent imaginative and prescient, and a powerful connection along with her viewers, Anna has constructed an empire that continues to thrive within the ever-competitive magnificence and wellness business.
Comply with Anna Magkawas (@annamagkawasofficial) to remain up to date on her newest magnificence and wellness merchandise, live-selling classes, and important ideas for aspiring entrepreneurs.
ADVT.
This text is dropped at you by TikTok Store.
