Courtesy: NBCUniversal
STAMFORD, Conn. – Sept. 13, 2024 – NBCUniversal’s unprecedented protection of the Paris 2024 Paralympic Video games, introduced by Toyota, generated quite a few U.S. viewership milestones, reaching a Paralympic document 15.4 million complete viewers throughout NBC, Peacock, USA Community, CNBC, and Telemundo in the course of the 12-day occasion from Aug. 28-Sept. 8., together with the second most-watched Paralympic Video games telecast on document and the most-watched Paralympics cable telecast on document.
Paris Paralympic viewership on NBC and Peacock averaged a TAD of 1.2 million viewers, up 31% vs. Tokyo (888,000 viewers). Primetime protection on NBC on Sunday, Sept. 1, from 7-9 p.m. ET, averaged 1.8 million viewers, making it the second-most watched Paralympics telecast on document, peaking at 2.5 million viewers. This system included highlights of the Opening Ceremony and the primary two days of competitors.
“From the host metropolis to the athlete performances to the return of pals and households, Paris 2024 set a brand new normal of excellence and will probably be thought to be probably the most spectacular Paralympic Video games ever,” stated Molly Solomon, Govt Producer & President, NBC Olympics & Paralympics Manufacturing. “We knew our protection wanted to satisfy the second, so we produced extra hours than ever, streamed each sport on Peacock, added improvements corresponding to Gold Zone and Multiview for the primary time, and had extra commentators on-site than ever earlier than. The end result was document viewership, setting a excessive bar for LA28 that we are able to’t wait to surpass but once more.”
Paris Paralympics dwell protection on USA Community (approx. 90 hours; weekdays in the course of the morning/afternoon) averaged 162,000 viewers, up 113% vs. the Tokyo common on NBC Sports activities Community (one telecast on USA Community in 2021). USA Community’s dwell protection on Monday, Sept. 2, from 5 a.m.-5 p.m. ET, delivered a TAD of 222,000 viewers, making it the most-watched Paralympics cable telecast on document (since 2012).
Led by Peacock’s complete protection, Paris 2024 was the most-streamed Paralympic Video games of all time, with 207 million complete minutes, 11 instances as many as Tokyo. By Day 2 (Aug. 29) of the Paris Paralympics, the Video games had surpassed the dwell minutes complete for all the Tokyo Paralympics (18.6 million), with on daily basis of Paris surpassing the earlier most dwell streamed day (1.7 million minutes for Tokyo on Aug. 27, 2021).
Under are the highest 10 markets for Paralympic protection on NBC:
NBCU’s Paris 2024 Paralympic Video games protection included probably the most streaming hours ever for a Paralympics with roughly 1,500 hours throughout all 22 Paralympic sports activities all through the period of the 12-day occasion on Peacock. Peacock’s in depth Paralympics hub on its residence web page featured curated rails of dwell and upcoming occasions; devoted in-depth sections for every Paralympic sport; simul-streams of the Opening and Closing Ceremonies, and NBC, USA Community, and CNBC protection; full-event replays; curated video clips; Gold Zone; medal standings; and an interactive schedule.
Moreover, greater than 140 hours of Paris Paralympic tv protection throughout NBC, USA Community, CNBC, and Telemundo have been introduced, whereas NBCParalympics.com, NBC.com, and the NBC Sports activities app supplied streaming protection through authentication.
Toyota Motor Company returned because the presenting sponsor of NBCUniversal’s unique protection of the Paris 2024 Paralympic Video games. NBCUniversal additionally reported a document variety of advertisers producing a +60% improve in gross sales in comparison with the Tokyo Paralympic Video games.
An entire archive of Paris Paralympics press releases could be discovered right here. For extra details about NBC Sports activities, together with releases and the most recent information, please go to NBCSports.com/PressBox.
