Seems to be like this enterprise is a GO for 2025.
I’m excited for the new alternative for athletes and coaches.
Maybe Simone will assist with the launch.
Click on PLAY or watch it on YouTube.
If profitable, hopefully they’ll add Males’s Gymnastics at some future date.
June 20, 2024 – Wilton, CT – As the primary ladies’s skilled gymnastics league, the World Impression Gymnastics Alliance (GIGA) envisions a future the place “turning professional” in gymnastics permits athletes to pursue income alternatives on the sphere of play and maintain prolonged aggressive careers properly past their late teenagers and school years.
The three founders, Maura Fox, CEO, Aimee Boorman, Chief of Athletes and Engagement, and LaPrise Williams, Chief of Sports activities Technique and Occasions, are dedicated to utilizing the facility of dwell occasions, athlete storytelling and fan-first content material and experiences to achieve new audiences and develop the game at a time when curiosity in ladies’s sports activities is surging.
“Girls’s gymnastics has lengthy been a dominating pressure through the summer time Olympics, capturing outsized media protection and main the best way on fan engagement,” mentioned Fox. “GIGA is right here to interrupt the 4-year cycle so athletes can translate their expertise and dedication right into a viable profession path and followers can proceed to benefit from the sport they love.”
Regardless of huge development, ladies’s sports activities continues to be an untapped market, and ripe for funding. Quickly rising ladies’s sport league valuations (WNBA, NWSL) and new media rights offers are fueling income. Spectator attendance and TV viewership are breaking data. Throughout all Olympic sports activities, gymnastics is the de facto headliner, with NBC’s Tokyo primetime airing extra hours of girls’s gymnastics than another sport – males’s or ladies’s. On the school stage, ladies’s NCAA gymnastics generates 13 instances extra income than males’s.
But following a university or Olympic profession, there’s been no approach for feminine gymnasts to earn a dwelling. Title Picture Likeness (NIL) opens door to new growth – the #1 NIL feminine athlete is an LSU gymnast, who’s additionally #3 of high 10 athletes total – however with out a skilled path and platform, NIL worth isn’t sustainable.
“It’s been thrilling to see the recognition and aggressive stage of collegiate gymnastics rise. So many of those athletes are solely approaching peak efficiency in school and have the flexibility to additional advance. The eagerness and drive to proceed within the sport doesn’t cease on the completion of eligibility,” mentioned KJ Kindler, Head Coach, Gymnastics, at Oklahoma College who, along with her group, was just lately named “Nationwide Teaching Employees of the Yr” by Girls’s Faculty Gymnastics Affiliation (WCGA). “GIGA will present a path to athletes who wish to lengthen their gymnastics careers properly past the collegiate stage.”
As a mirrored image of the game’s far-reaching reputation and deep fan engagement, GIGA can be excited to announce a Netcapital marketing campaign, a fundraising effort that permits buyers of each sort to empower athletes and encourage followers by backing the way forward for gymnastics.
The World Impression Gymnastics Alliance (GIGA) is the primary ladies’s skilled gymnastics league and media platform, established to supply post-Olympic and NCAA athletes with skilled alternatives and to fulfill the rising demand from followers. Co-founded by Maura Fox, Aimee Boorman, and LaPrise Williams, GIGA merges a ladies’s professional league with an modern multimedia platform to reinforce athlete visibility and fan engagement by way of dwell occasions, storytelling, and distinctive experiences.
Becky Downie
Who is aware of what high gymnasts would possibly wish to compete for money?
